in Acquisition cost
Lead acquisition may be the most common case for model between brand and agency. However, we win when our client win. We make the successful case not just driving down cost per lead, but also make the critical impact on cost per acquisition.
Objective: Bring down CPL and CPA
Industry: Financial Service and Unsecured Loan
Channels: FB + IG, Search and Google Display Ads
Measurement: Client's database split by tracking code.
How we did?
– As now both FB and Google moving towards AI and machine learning, the first thing we fixed was to restructure the campaign to make it best fit with the system
– followed by campaign best practice in parallel as A/B testing to prove assumption
– Fully scaled in month 3 after proof for continual cost improvement since Month 1
– Enabling the campaign to work and optimize it for 247